Dayo Ademola is the Managing Director, Nigeria, for Branch International, a San Francisco-based fintech operating in Nigeria, Kenya, Tanzania and India. In this role, she is responsible for achieving key country metrics for Branch, as well as managing team operations across business functions and driving debt fundraising strategy.

Most recently, Dayo was the Head of Innovation at EFInA, a Financial Sector Development

organization focused on promoting Financial Inclusion in Nigeria and funded by the UK’s

Foreign, Commonwealth & Development Office (FCDO) and the Bill & Melinda Gates Foundation. In this role, she was responsible for the administration of EFInA’s multi-million-dollar Innovation Fund, funding licensed financial services providers as well as start-up and growth-stage fintechs, with an aim to boost financial inclusion in Nigeria.

Dayo is a senior financial services and technology professional, with extensive experience in innovation, business strategy, customer segmentation, strategic marketing, product positioning, product development and business performance management across the software, telecoms and financial services industries. She has held roles in Union Bank, MainOne and Rosetta Stone (USA) amongst others.

With over fifteen years of experience across technology, fintech, banking and financial inclusion, she is passionate about leveraging technology and capital to deepen access to financial services and wealth for Africans at all levels. Her personal goal is to help build successful and profitable business models that help solve this challenge at scale.

Dayo holds a bachelor’s degree in International Business and Economics from Temple University, USA and a Global Executive MBA from INSEAD.