Gbemi Abudu

NBA Africa Vice President & Country Head, NBA Nigeria

Gbemisola Abudu is an accomplished entrepreneur, business leader, luxury marketing expert, and social activist with 17 years of experience developing businesses, brands, and human capital in Nigeria, the Middle East, and the U.S.

She is the NBA Africa Vice President and Country Head of NBA Nigeria, where she is responsible for leading the league’s basketball and business development initiatives in Nigeria, including grassroots programming for youth, elite player development, relationships with current and prospective marketing, media, and merchandise partners, and social responsibility efforts that improve the lives of youth and families in Nigeria. She recently launched the NBA meets Culture platform, where culture is integrated into the positioning of the NBA in Nigeria. She was instrumental in the planning and execution of the 2023 NBA All-Star Afrobeats-themed halftime show. In 2022, she was recognized by Sports Illustrated as one of the 100 Most Influential Black Women in Sports in the World and was recently listed as one of ISPO’s 30 Female Changemakers Shaping the Future of Sports.

Abudu previously served as Founder and Managing Partner at BMGA Enterprise Limited (BMGA), an educational technology finishing school in Nigeria that provides social and marketing intelligence to increase the productivity of people and organizations. She also founded the BMGA Foundation (where she serves as a non-executive board member), an NGO dedicated to fostering gender equity in the business environment in Africa.

10:30 - 11:10

Day 2

Panel: Transforming sports in Africa

CE/Sports | Creative Economy Stage

Discussing how tech is impacting the sports ecosystem in  how sports tech is emerging as a new asset class.