Samuel “Samo” Onyemelukwe

Global Business Development Director. Trace S.A

Mr. Onyemelukwe has worked in media and entertainment in the U.S., Nigeria and across Africa. He started his career at The Disney Company in Burbank California immediately after completing his Ba. In Fine Arts from The University of Southern California. After returning to The African Continent, in 2009, he joined Viacom Media as MTV Network, Business Development Manager, Nigeria, where he created campaigns for the likes of LG, Coca Cola, and Cadbury among many others. Mr. Onyemelukwe acquired a master license to Trace TV in West Africa in 2011 and his company was acquired by the Trace Group in 2019. Mr. Onyemelukwe is widely recognized for turning Trace into a market leader in the region. He has launched many popular TV channels such as, Trace Naija, Trace Jama and Trace Gospel on DSTV, and STV Music on Startimes. Mr. Onyemelukwe holds an MBA and an Ma. in Information Technology from Boston University. 

12:50 - 13:30

Day 2

Panel: Amplifying African Genius

CE/Entertainment | Creative Economy Stage

Spotlighting how technology and the internet is connecting global audiences to Nigerian talent across music, film, and animation.