Monali Shah is the Founder of MoCo Advisory, a strategic brand and business advisory firm working with brands and companies across Africa and the Middle East. With more than 25 years of C-suite experience across FMCG, telecommunications, entertainment, sport, banking, government, and financial services, she works at the intersection of brand, culture, and commercial growth.

Monali’s career includes eight years at The Coca-Cola Company, serving on the founding team of MTV Africa, leading Airtel’s 16-country rebrand through Ogilvy, and holding global senior leadership roles at Universal Music Group. She currently serves as Vice Chair and Executive Head of Kenya’s national tourism rebranding task force.

Her work spans some of Africa’s most significant music, sport, and brand platforms, including Coke Studio Africa, FIFA World Cup activations, and major partnerships with global music artists and sports clubs. Her work has received recognition from Cannes Lions, the Clios, D&AD, and Billboard, among others.

• https://www.linkedin.com/in/kemi-olajide-49907432/