Wonuola Okoye is the Managing Director of Ashluxury Fashion and Beauty Limited, where she leads the strategic direction and growth of the luxury retail business. With over 16 years of experience across sales, strategy, finance, marketing, operations, and business transformation, she specialises in scaling businesses and driving sustainable growth in complex markets.
Previously, Wonuola served as Chief Commercial Officer at Persiana Retail, overseeing an international portfolio including Puma and Lacoste. She was also CEO of Brandco, where she led global brands including Skechers, Adidas, Reebok, and Havaianas. During her tenure, she accelerated the company’s shift to e-commerce and conversational commerce, growing revenue from ₦600 million to ₦3 billion and expanding its retail footprint across Nigeria and Ghana.
She also served as Consulting Head of Retail at Alara Multiconcept Store, advising on business transformation, commercial operations, data systems, and team development. Wonuola brings a practical, experience-led perspective on building resilient businesses, leveraging technology, and navigating Africa’s dynamic consumer markets.
Wonuola Okoye
Managing Director, Ashluxury Fashion
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